Brief: Create a dynamic, unique festival, 2022
Revivify is a festival where technology is paused and dating is revived. The purpose of my festival is to solve the difficulties with modern dating. From my research, my target audience find it easy to date online due to its accessibility however their chance for success is low as they don’t feel as though apps and websites aren't personal and authentic. Revivify is an activity based festival for young single people to meet without the use of technology.
The type logo is created with the 'i's used in the pictorial logo.
The term 'revivify' means to give life to. It relates to how the festival is using an exciting new way to meet people as dating apps seem to have a decrease in successful relationships.
I've used this colour palette to create gradients. The gradients give a mature yet energetic feel to the identity and are used to symbolise the blending of personalities and the harmonisation between people who are serious about dating.
The ID cards allow attendees to add their names and an interest so it makes it easier for them to introduce and greet other members. They also have a transparent element to them so they make different colours when over another ID card. This is another way for members to interact with others.
